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HomeइंडियाSIAM hosts 17th Styling & Design Conclave and 15th Automotive Design Challenge

SIAM hosts 17th Styling & Design Conclave and 15th Automotive Design Challenge

Society of Indian Automobile Manufacturers (SIAM), the apex automotive industry body organized the 17th SIAM Styling and Design Conclave and the 15th Automotive Design Challenge (ADC) on 12th January 2023 at Jaypee Green Resort, Greater Noida. Themed ‘Designing Aspirations for A Sustainable Tomorrow’, the conclave was graced by the presence of a number of renowned automotive designers who showcased zeal and enthusiasm in decoding the future trends of automobile styling in India. The conclave witnessed budding automotive designers giving us a glimpse on the future of automobile styling in India.

The Automotive Design Challenge (ADC) 2022, an annual design competition organised by SIAM, depicting new ideas on the future of automotive design. SIAM initiated the ADC to provide a platform to the aspiring automobile designers to showcase their talent and capitalize on the opportunities provided for the future. The top ten students were selected to presented their ideas, and further top-three winners of the ADC 2022 were awarded during the conclave.

In the welcome address, Mr Sathiyaseelan G, Co-Chairman of SIAM Styling & Design Group and Vice President – Ashok Leyland, said “Today’s session is going to be about sustainable tomorrow. But, the most important question is, “How are we going to build culturally inventive future?” I believe that cross-functional collaboration and interaction between academic institutions are critical.

Setting the context, Mr Tarun Garg, Chief Operating Officer, Hyundai Motor India, said “Hyundai has six design centres around the world where our designers collaborate to create innovative designs for each market. Our priority has always been to design products for the Indian market. At Hyundai, we have always strived to develop environmentally friendly solutions in order to make the world a better place.”

In his address, Dr Arun Jaura, Chief Technical Officer, Hero MotoCorp Ltd., said, “Styling and Design are more than just creating beautiful cars, bikes, and trucks. Everything you do has an impact on the product’s cost and sustainability. The design phase accounts for 80% of the ecological impact. When it comes to reducing our carbon footprint, our products are now 98% recyclable.”

The first session, opened by Mr S Sivakumar, Head of Design, Royal Enfield, said, “I welcome you all at the 17th styling & design conclave SIAM, I like how a seed contains a tree in it. This image becomes physical by adding time and effort to it.The creator embarked on this journey of contemplative, multi-dimensional visualization not for their own benefit, but purely and intentionally for the benefit of the society”.

Talking about automobile styling and design, Mr Carlo Bonzanigo, Founder and Managing Partner, ANYMA Design, said, “Sustainable design is a vast and complex subject. We, as designers, have the duty to intelligently devise and conceive products that contribute to the elimination of negative environmental effects.”

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